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Coca-Cola's Enviga

Now It's Easy Being Green

by Laurie Hartzell

Enviga

Although it won’t help you fly, the Coca-Cola Company claims that its new sparkling green tea beverage, Enviga, will help you burn calories. While other low-cal, high-caffeine beverages have been advertised as “energy” drinks, Enviga appeals to the lucrative weight-loss market. Unsubstantiated studies by Coca-Cola have shown that drinking three cans of this fizzy lifting drink can help normal-weight consumers burn 60-100 calories. We don't trust anything that can burn calories this easily, so it may work just to take the stairs and skip that extra cookie. Of the three highly-caffeinated flavors—green tea, peach and berry—peach was the most appealing, although the fruit notes covered up the true green tea taste. For those die-hard tea drinkers who go natural with just a bag of leaves and hot water, the green tea flavor will be the most familiar, but be prepared to notice that diet-soda aftertaste.

$1.29-$1.49 per can. For more information, visit www.enviga.com.


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(Updated: 02/15/07 LH)

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