Seize the Bottle
Carpe Diem Botanic Water
by Laurie Hartzell

Ever wondered what was on the opposite end of the spectrum from Red Bull? Plain water might be the answer to that, but Red Bull International has that base covered as well. Carpe Diem Botanic Waters is this popular company’s new addition to the beverage market, combining spring water with plant extracts and a touch of sweetness without added sugar, artificial flavorings or colors. These waters are a slightly-carbonated go-between for consumers who want the fizz of soda without the calories and the benefits of water with a livelier taste.

Each two-serving bottle contains around 70 calories, and three flavors are currently available at specialty retailers: Harmonizing is fruity and a bit tart, Vitalizing has a hint of ginger, and the Relaxing flavor is herby and crisp. Soda lovers shouldn’t expect any intense Red-Bullish kicks in these bottles: Botanic Waters are very lightly flavored and will be a refreshing change for over-stimulated taste buds. The tasty beverages can currently be found on the West Coast, and they will be available nationally starting in May, 2007.

$1.69 - $1.99 per bottle. For more information, visit www.carpediem.com, and to order, check out www.shopcarpediem.com.

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