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Sweetriot Cacao Nibs

Start a (Sweet) Riot!
by Barbara Bowman

Fair trade and sustainable agriculture have become much talked about subjects within the past few years. Any way in which to support small farms and workers in developing countries is gaining strong support, and fair trade products are now found in many of the products we use everyday including coffee, tea, honey and chocolate. A unique product that supports these ideals is sweetriot cacao nibs covered in dark chocolate. The line was created by brainchild Sarah Endline, a businesswoman who has worked for mega-companies such as Yahoo! and Microsoft. Endline and the sweetriot company developed a brand of treats that are all-natural, GMO-free and kosher, with the cacao coming from small farmers in South America. So it’s good for us, good for the farmers, good for the environment and good for the future (oh, and don't forget good tasting).

Even more, sweetriot features emerging artists by using their art on the tins along with an interesting fact about cacao-producing countries in order to raise awareness. Currently, the art of Callie Hirsch is featured. More over, these tasty tidbits break in the shelves as the first food item ever to be available in the New York Museum of Modern Art (MoMA) store.

The nibs come in three flavors: 50, 65 and 70. The numbers correspond to the percentage of dark chocolate used, 50% being soft and sweet, while 70% being espresso-strong and dense.

With the mission statement “To create a more just and celebrated multicultural world for future generations,” it’s hard not to buy packs and packs of these fun, crunchy little treats to share with friends, family, even strangers!

Besides MoMa, sweetriot cacao nibs are available at specialty gourmet stores like Whole Foods Columbus Circle, Zabar’s, Garden of Eden, baked, Earth Matters and others. For a list of retailers, or to order online, visit their website at www.sweetriot.com.

(Published: 01/31/06)

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